Better Results for Blue Collar
and Service-Based Businesses

I started PREVA1L to help business owners and entrepreneurs get more leads and sales.

Our marketing expertise will guide your blue collar or service-based business to better brand awareness and more conversations with your ideal client to help you reach your goals.

Many Marketing Consultants Say They Are Good at Everything

We're Really Good at These 3 Things

Lead Generation

The number one reason businesses fail is lack of cashflow. The number one reason for lack of cashflow is lack of new customers. We'll keep a steady stream of customers flowing into your ecosystem.

Omnichannel Follow-Up

They say "the fortune is in the follow-up" yet, in 22+ years of working with businesses of all sizes, this is the area lacking the most. We'll help create a follow-up system that adds revenue.

Back-End Systems

Follow-up is great, but what do you sell to the people who respond? We'll help you think at least two products ahead to help steadily increase the lifetime value of each customer you already have.

Let's Talk About Being Your Fractional CMO...

Is it Possible to Grow Your Business Without the Normal Frustration, Stress, and Overwhelm? 

Short answer, yes.

Since 1999, I have helped thousands of clients and students build and optimize their sales and marketing systems resulting in over $311 million in more sales, more profit and most importantly – more time freedom from their business.

If you’re looking to grow or scale your business but you find yourself overwhelmed, stuck, and needlessly frustrated, we should talk about Top-Down Consulting (aka Fractional/Part-Time CMO).

On the first call, we focus on getting to know each other.

This is a no obligation and no pressure call. I’ll ask you some questions, you can ask me questions and, if it feels like a good fit, we can schedule a more in-depth call to discuss working together. It‘s that simple. (So please don't be scared to click that blue button and set up a call.)

If we decide to work together, that’s when the fun begins:

First, we will dig deeper on where you are now and where you want to go.

I call it “setting the compass”.

Next, we will map out and execute on the strategy to achieve your goals, including optimizing and creating these systems…
  • Client Targeting Systems,
  • ​Lead Generation Systems, 
  • ​Sales Systems,
  • ​Conversion Systems, 
  • ​Testing Systems, 
  • ​Crisis Handling Systems,  
  • ​Follow-Up Systems,
  • ​Standard Operating Procedures,
  • ... and whatever else we decide is needed
And don’t worry, we always start with your strengths and what you have now that is already working, with the intent to make it work better.

Hey, you didn’t get this far without doing a lot of things right. Right?

Then, whatever needs to be created, I’ll help your team get it done. 

Fact is, I probably already have a template or SOP for it – so you can finally stop worrying about the marketing and focus on the business itself, or enjoying more time with friends and family. 

Or fishing. (Hey, no judgment.)

Everything we do is systemized and happens in 90-Day sprints with regular progress tracking so we can make adjustments along the way as needed.

Finally, as your Top-Down Consultant (aka fractional/part-time CMO), I will personally work with your entire team to be sure everyone is rowing the boat in the same direction, so you never have an excuse to go back to “the way you used to do things”.

My calling is “to help inspired entrepreneurs reach their goal of building a meaningful business”.

Systems Are the Way.

YES, WE SPECIALIZE IN BLUE COLLAR AND SERVICE-BASED BUSINESES BUT

We've Helped Companies in 42 Different Industries...

DON'T JUST LISTEN TO ME...
The Word On The Street
"Lee Collins is a one in a million person who teaches you by listening in ways that other miss. He uses his experience to really get the most out of you, and provides honest and actionable feedback that will be an asset to your and your business for years to come!"
Brian Basilico
"Lee Collins has a calm way of looking at things from different angles to come up with unique and useful solutions to issues. He's also wickedly smart about how to grow your business. I'd highly recommend getting time with him if you can, and listen and take notes on what is said!"
Rick Dearr
"Just one of Lee's ideas impacted the way I do my entire business. I've got a lot less stress, finally have a method to my madness, and I've been able to focus on the FUN parts of my business rather than the "work". While I initially hired Lee with borrowed money, he QUADRUPLED my income that first month."
Kristen Joy Laidig
We Love Working With
ENTREPRENEURS
Small business entrepreneurs are the lifeblood of our economy. I love bringing big marketing strategies into small businesses.
BRANDS
Already have a solid presence in your marketplace? I can help you amplify your growth without the usual stress or uncertainty.
eCOMMERCE
eCommerce businesses are the largest growth sector in the world. Let’s work together to build on this trend and get your piece of the pie.
MAYBE YOU...
I can make impact the fastest with businesses already making over $500k, but I can help businesses of any size - as long as you follow the plan.
Let Us Solve the Marketing Problems...
So You Can Focus on Your Business.
ABOUT LEE COLLINS, OUR FOUNDER
Air Force veteran and former corporate VP, Lee Collins began his marketing and consulting career in 1999. He has been instrumental helping clients succeed in 42 different industries and is best known as an early pioneer of Direct Response Marketing on the Internet. 

When Lee isn't helping his clients solve marketing and systems problems, he enjoys time exploring the United States in his Jeep Gladiator and traveling to meet clients and friends.
"The driving force behind everything I do is to leave each person a little better than I found them."
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